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Fayetteville St., Looking North. Raleigh, N.C.

In several previous installments of Flashback Friday we’ve published vintage postcards depicting Raleigh’s ‘Main Street’. This week, however, the charm of this particular card is not in the visual depiction itself, but in the message written on the back.

Shaw Uni., Raleigh, N.C.

Dear Miss Sanders,
I am well and hope that you and family are the same. I am having a nice time here. The teachers and students are very kind. I went to the Fair Friday and had a fine time.
Love to all.
From, Berta

In a well-studied cursive hand, ‘Berta’ wrote this sweet note to ‘Miss Sanders’ in 1907 relating her impression of the ‘big city’ of Raleigh. This young lady was probably a freshman at Shaw University at the time, and was far away from home. Was Miss Sanders a beloved teacher of Berta’s, or perhaps a cherished mentor? — but then, I wouldn’t know. I do think Berta was perhaps a little homesick, and was looking for some gentle comfort in a familiar connection with home.

This week’s Flashback Friday postcard is another example of the fine work of the the Paul C. Koebler Co.

Paul C. Koeber Co. (PCK)   1900-1923
85 Franklin Street. New York, NY and Kirchheim, Germany

Published national view-cards and illustrations in chromolithography and in black and white. Much of their color work has a dark heavy feel to it because of the many thick layers of ink they used. In their later years they published postcards using tinted halftones.

The Paul C. Koeber Co. trademark. The peacock (PCK) image probably represented the company’s extensive use of color in its postcards.


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