Howard Johnson Motor Lodge and Restaurant, Raleigh, N.C.
This week for Flashback Friday we feature a classic photochrome postcard depicting Raleigh’s now lost Howard Johnson’s motel and restaurant.
Howard Johnson Motor Lodge and Restaurant
Landmark for hungry and sleepy Americans. Located 1 mile north of city limits of Raleigh, N.C. on U.S. 1 and 401. 40 comfortable rooms. Every room with tile bath. Free TV, Air Conditioned, Children’s Playground, and telephone.
SWIMMING POOL — Phone TE 4-0707
By the mid-20th century, the Howard Johnson chain was making an indelible imprint (as were ‘chrome’ postcards) on the American traveling public.
And so, yet another northern family is making its way south to Florida for the winter — and of course, Raleigh is the half-way stop-over on their journey.
We are staying here the second night. Had a beautiful warm sunny day today, but winter coats still feel good. No snow or ice to be seen anywhere.
Fannie & Erving M
Howard Johnson’s — An American Icon
The Howard Johnson’s company was founded by Howard Deering Johnson in the late 1920s. In the early days Johnson operated a string of concession stands along the Massachusetts coast. The stands sold soft drinks, hot dogs, and ice cream. As a result of his marketing success, Johnson soon was able to open sit-down restaurants. The first Howard Johnson’s restaurants featured fried clams, baked beans, chicken pot pies, frankfurters, ice cream, and soft drinks. As motoring traffic along US 1 increased following WWII, the company opened its first Howard Johnson’s motor lodge in Savannah, Georgia 1954.
From then on, the Howard Johnson name would become a recognizable part of American popular culture. With its trademark bright orange roof, menu items including fried clams and steaks, and 28 flavors of ice cream, Howard Johnson’s was the largest restaurant chain in America throughout the 1960s and 1970s.
Rooted in popular culture, Howard Johnson’s and its iconography has come to represent the golden (orange) era of Americana — prosperity, modernity, et al. — despite the brand’s current status. Featured and often referred to in media throughout the 20th century, the formerly Orange Roofed chain was once the epitome of modernity — cutting edge in every way!
— America’s Landmark: Under the Orange Roof
The company reached its peak in the mid-1970s, but following several changes of ownership in the 1980s and ’90, the iconic American company of the early days began to falter. Today, the motels continue to operate in a repackaged format, but as of June 2012, only two Howard Johnson’s restaurants remain, both dating to the original Howard Johnson’s company.
This week’s ‘photochrome’ postcard was published by Raleigh’s long-time, and revered studio photograper, Burnie Batchelor. It was produced by the postcard company Thomas Dexter Press of West Nyack, NY.
Thomas Dexter Press  1934-1980
West Nyack, NYPrinter of a wide variety of postcards subjects as linens and photochromes. Thomas A. Dexter was the inventor of gang printing. The Company merged with MWM Color Press in 1980 to become MWM Dexter, and they moved to Aurora, MO.
While all the photochromes printed by Dexter bore the words Genuine Natural Color they went through a variety of phases. Their early photochromes went under the name Dextone and tended to be flat and somewhat dull in appearance. As years went by their optical blending techniques improved producing richer and more varied colors.
“Flashback Friday†is a weekly feature of Goodnight, Raleigh! in which we showcase vintage postcards depicting our historic capital city. We hope you enjoy this week end treat!
12/07/2012
Great post, I think the downfall of Howard Johnson’s is somewhat symbolic of the downward spiral of middle class disposable income in America. One time the family vacation and travel was a given, hence the success of this company. With rising fuel, food and housing costs, many Americans can no longer afford hitting the open road as they once did.
Above I listed a great site that pays tribute to the Howard Johnson empire who in 1965 was the largest restaurant chain in America, even larger then McDonald’s.
12/07/2012
The appeal of Howard Johnson was consistency — clean, family friendly, and with a decent restaurant. When HJ took off, there was nothing like that. Now, there are plenty of chain restaurants and hotels in every town so there’s not much to make them special. I highly recommend David Halberstam’s “The Fifties” that spends quite a bit discussing the revolutionary impact of the franchise and national chains in the US after the Interstate Highway System on US culture.
12/07/2012
Where was it exactly on “”Northern blvd”?
12/07/2012
The restaurant stood approximately where the Dunkin’ Donuts is now, just outside the beltline. We went there many times for ice cream. Back in those days, before Baskin-Robbins and Ben and Jerry’s, their restaurants were the only place you could get such a wide assortment of ice cream. They had a mascot, HoJo the happy clown, and a birthday club where you could get free ice cream.
12/07/2012
I had forgotten about this. The blvd grew up around it.
(It was between 440 and Highwoods Blvd, on the NE side of “US1”)
12/07/2012
Does anyone know when this HoJo’s was demolished? I don’t recall it being there when I first arrived in Raleigh fall of 1971. I specifically remember driving around that area and seeing the barbecue restaurant with the miniature house out front. But I don’t recall a HoJo’s.
12/08/2012
When my family moved to Raleigh from the Cleveland area in 1959 my father’s employer (Exide) billeted the transferred families at HoJo on what was then called Louisburg Rd. What a happy, happy time that was, swimming in the pool every day! Eating in the restaurant every day! And the ice cream!!! OMG!!! The ice cream every day!!!
After about a month my parents bought a house and we had to leave the middle class Nirvana and sub-exist in middle class reality. Winn-Dixie ice cream. Phooey.
12/09/2012
Sure did like that “Tommy Tucker” the “Jack and Jill” or the “Little Boy Blue” out at the Howard Johnson’s. It was always an after Sunday school and church favorite.
12/10/2012
I know it was there in the early ’70s, because that’s when we moved out that way and went there so often. We ate there, Don Murray’s BBQ (with the little house out front) and the late, great King of the Sea, with the giant neon fish out front.
I went to the Wake County real estate site and looked at a 1981 aerial photo and the HJ was still there. In 1988 it appears to be gone.
12/10/2012
There was no dinner treat for my brother and me quite like Ho Jo in the 50’s and early 60’s, except Shoney’s…maybe. Fried clam strips and then ice cream. Loved both. King of the Sea was for special events; otherwise, no kids (in my family) got to go.
12/11/2012
Thanks NCSU, how did I miss it? I doubt it was operating as HoJos in the 80s; maybe the building was still there with a different business. I do love those Wake County records!
Thinking of this, wasn’t the tall Holiday Inn at Crabtree Valley a HoJos when it was first built? I’m thinking so, and even that it was something else before Holiday Inn took over. I do recall that a construction worker fell to his death when that building was going up.
LOL I’m at the age where “rememberin’ stuff” is a full time hobby. Luckily I have lived in wonderful Raleigh my whole adult life.
12/11/2012
Ate there many times between the mid-fifties and mid-sixties. For my 12th birtday I went there and had a bananna split.
12/22/2012
I worked there for 14 years starting as a bellman in 1974 and was manager from 1974 to 1983.When I left there it was the oldest operating HOJO and the fourth one built. The current motel sits where the original motel was located. The original part was demolished in 1982 and the buildings you see now were built in 1983. It had the same ownership from about 1964 to about 1996. It has been in I think a couple of different chains since it left the HOJO chain.
05/09/2013
jayare, when was that crabtree hotel built?1969, 70?
05/10/2013
I didn’t move here ’til late ’71 so, no, not 69, 70.
I would guess-remember 1973 or thereabouts for the Crabtree bldg.
10/11/2015
Was my Sunday morning breakfast place when I lived in Sans Souci Apartments on Old Wake Forest Road. My neighbor worked at the check-in\check-out counter at the motel. I’d take her to work and go over to the restaurant for their french toast.